Siemens has been a longstanding participant and partner of EUW events, even before the implementation of its meanwhile well established name.
Way back when: After being an exhibitor at “Metering Europe”, we tested also the "T&D Europe / Smart Grids Europe" 2011 event in Denmark as sponsor, but with a limited scope, focusing on few dedicated topics.
The mentioned single events were kind of fragmented in addressing the smart energy related topics, while we wished to showcase our end-to-end capabilities, summarized in our Smart Grid Suite, reflecting the Industry’s most comprehensive portfolio of hardware and software products, systems, solutions, and services - ranging from field level all the way up to IT/OT integration and associated topic areas.
Therefore we desired to have a kind of concentrated event as market - and meeting - place for all of the relevant topics, by combining the mentioned, previously existing single events. By this, we intended to meet more of our customers and partners at the same time, enabling us to draw the complete picture and to discuss with our peers developments caused by the tremendous change utilities have to deal with, driven by decarbonization, decentralization and digitalization.
In our discussions with Synergy, the event organizers showed a lot of understanding and sympathy for this idea.
Consequential, in 2012 we started a new phase of collaboration:
The European Utility Week was kicked off, combining the co-located "T&D / Smart Grids Europe, Metering Europe, Smart Homes". At the same time we launched our new Smart Grid branding & booth concept and presented it for the first time, along with multifold activities around the show in Amsterdam. 2012 was the first year of our exclusive Diamond sponsorship for EUW, which we repeated every year thereafter.
One of the highlights I associate with EUW is the announcement of our strategic partnership with Accenture in 2012, leading to the founding of the OMNETRIC Group, which we announced jointly with Accenture, just one year later – again at our crowded booth in Amsterdam at EUW 2013.
Today, it is hard to imagine EUW without an omnipresent Siemens participation. I am pleased with this positive development for both partners and that our original promise of a long-term win-win partnership has become true.
As one of the Siemens representatives, who initiated the Siemens activities around the newly formed EUW and accompanied our joint activities ever after, I can say I have been a supporter of EUW from the very first moment - and I am still a big fan of this event, which has almost traditionally become a meeting place for smart energy professionals and decision makers from all over Europe and abroad.
We look forward to meeting you again at the Siemens booth to showcase and discuss what's next for Agility in Energy.