UtilitEE - a business driven framework for utilities towards energy-as-a-serviceSession
As EU policies press for energy usage reduction and consumers expect human-centric services, energy utilities seek new sources of revenue instead of only selling kWh. In this context, the UtilitEE project is developing a customer-oriented Behavioural Change Framework; Energy-as-a-Service delivery approach via an open ICT ecosystem. It focuses on energy-hungry activities and personalized messages to engage users into a continuous process of learning to reduce their energy consumption.
To facilitate the energy retailers’ transition, the project is refining the novel utility business models and roles enabling the deep transformation of current business-as-usual utility practices and enhancing their viability in evolving market conditions. In the bigger picture, for the electricity retailers the UtilitEE solution enables business models under the concepts of “Utility as an Aggregator” and “Utility as an ESCO”. Eventually the customers will provide more than just payments for energy supply as they will be increasingly providing flexibility as means for utilities to better forecast energy demand, balance the grid and lower the infrastructure investment in order to maintain a great level of quality of energy. Notably, innovations and new tools developed within the UtilitEE framework supposes a significant milestone in the upscaling of smart grid and energy efficiency technologies across the EU.
However, notably, the focus of the presentation is on the business perspective instead of the technical implementation; now that we have state-of-the-art devices and technical solutions, how can the retailers reap the benefits of the future business strategies.